Tag: Yorkshire

11 Reasons to Not Miss Yorkshire Business Market 2018

Visitors and exhibitors at Yorkshire Business Market 2017

Now in its 14th year, the Yorkshire Business Market was created to offer a low-cost way for Yorkshire organisations to showcase their products and services. Since the first YBM, this business expo has developed into a go-to event for company decision-makers from all over the county. If you need a bit more convincing before you register to attend, read our top eleven reasons why you shouldn’t miss the Yorkshire Business Market, being held at the Pavilions of Harrogate on Monday, 30th April.

  1. Wide range of exhibitors

Whereas normal trade shows have exhibitors from one industry, YBM is open to any Yorkshire organisation. At YBM18 you’ll find an eclectic mix of products and services, including premium cars, an outstanding wine and beer merchant, and several marketing agencies. Whether you’re looking for accountants, solicitors or even mediation training, you’ll find it at Yorkshire Business Market 2018.

  1. Partners to make us proud

To determine whether our event is worthy of your time, just look at who’s supporting us: Hornbeam Park Developments, DNG, Ad:Venture, Stray FM, fsb, Bettys, and the Leeds City Region Enterprise Partnership. We feel incredibly fortunate to have support from such a fantastic group of organisations, and they will have representatives on their stands to tell you more about their products and services.

  1. Business Growth Hub

Whatever type of advice you need to help your business grow and develop, you’ll find it in the Aire room (stands A44 to A66). Harrogate Borough Council has brought together an impressive collection of 12 organisations who can provide advice, support, and grant funding for businesses across Leeds City Region, York, and North Yorkshire. The hub includes:

  • Coventry University Enterprises
  • Ad:Venture
  • YH Training Services
  • Harrogate College
  • PAPI Project (University of York)
  • Harrogate Borough Council – local authority
  • Harrogate Borough Council – shared ownership housing
  • Leeds City Region Enterprise Partnership
  • Digital Knowledge Exchange
  • NYCC Adult Learning and Skills Service
  • NYCC Trading Standards Service
  • York Science Park
  1. Federation of Small Businesses breakfast meeting

The FSB are back to host their popular networking breakfast meeting, which runs from 7.30am to 9.30am, so that exhibitors and visitors can both attend before the official market opening. This year’s keynote speaker is Paralympian Elizabeth Wright. Tickets are £5 for FSB members and £7.50 for non-members. For more information and to book your place, visit the Eventbrite page.

  1. Expert Seminars

YBM has become known for it’s great selection of expert-led seminars and workshops – which are all FREE to attend! This year is no exception with sessions throughout the day on topics such as funding your business, GDPR and LinkedIn marketing. Visit our Seminar page for more information.

  1. Mentoring

We’re delighted that experienced business mentor Julian Horrocks is with us again this year. Julian is offering FREE, 40-minute mentoring sessions throughout the day. These valuable sessions ideally should be pre-booked by emailing [email protected], or by enquiring at Reception on the day, should there be any still available.

  1. Grand Opening

We’re extremely pleased that this year’s Yorkshire Business Market is to be officially opened at 10am by David A. Kerfoot, MBE, DL, the newly appointed chairman of the York, North Yorkshire and East Riding Enterprise Partnership (LEP).

  1. Small but perfectly formed

We receive a lot of positive feedback about YBM being a manageable size. Event centres are normally like aircraft-hangars, so you only see a tiny percentage of what’s on offer. At YBM visitors can see nearly 100 stands and still have plenty of time for meaningful discussions and negotiations. Despite not being a sprawling exhibition, we attract over 1,000 decision-makers every year.

  1. The Three FREES

YBM is not only FREE to attend, there is plenty of FREE parking in proximity to the venue. And to make it a hat-trick, FREE WiFi is available to check your emails.

  1. Competitions galore

As you’re chatting to exhibitors, don’t forget to enter their competitions. You’ll find everything from simple business card draws to really challenging quizzes, and there are some great prizes on offer. You gotta be in it to win it!

  1. Friendly event

We pride ourselves on being one of the friendliest business events out there. Our community spirit shines through as we emphasise the importance of what Yorkshire organisations bring to the marketplace. It’s not about hard selling tactics with our exhibitors; they will want to get to know you and your company to determine whether their products or services are a good fit for your goals.

Don’t forget to register your attendance on our website, and your name badge will be waiting for you at reception.

Why Every SME Needs a Business Mentor

For the 2013 Sage Business Index, 11,000 small and medium-sized businesses in 17 countries were surveyed about mentorship. While 93% of those questioned accepted that having a business mentor would help their business prosper, only 28% actually hired one. In the UK, the result was even lower at 22%. When you look at the benefits that mentors bring to Startups and SMEs, it’s somewhat surprising that less than a quarter of UK businesses go down the mentoring route. If you think it’s difficult to calculate the ROI, here are just a few of the reasons that should convince you hiring an experienced external advisor will be money well spent.

It’s all about goals

A business mentor will work with you to tailor a strategic and practical business concept with achievable long- and short-term goals. These goals would be reviewed and updated periodically. Any blockers to success would be identified and (hopefully) eradicated. Your mentor will suggest proven marketing strategies, such as raising your organisation’s profile at events like the Yorkshire Business Market.

No one knows it all

You might have come up with the hottest new product or service on the market, but that doesn’t automatically make you an expert at running a successful business. You need to know about finance, sales and marketing, IT, HR and compliance. Hopefully you’re competent in some areas, and the business mentor will fill in the gaps, provided you’ve done your research and chosen the right advisor.

Objective eyes

Your mentor will take an in-depth look at your business, then tell you what you’re doing right, and more significantly, what you’re doing wrong. It’s easy to miss things when you’re immersed in a project, especially one where you’re emotionally invested. A mentor will be quick to spot anything that needs attention.

It’s not what you know…

If you’ve done your homework and chosen a mentor with a varied and well-rounded background, the networking opportunities alone should bring a justifiable ROI. An external advisor can connect you with individuals and organisations from a wide range of sectors, creating opportunities for new leads and better supplier options.

Confidence boost

Even the cleverest entrepreneurs can feel a bit lost at times, and although not a life coach, a good mentor should be able to motivate you and boost your confidence when it’s waning. Empathy is a necessary asset for a good business mentor.

A second opinion never hurts

Big decisions about finance or expanding your business can always benefit from outside advice. Chewing things over with colleagues can help, but a second opinion from someone outside the business who’s ‘bought the t-shirt’ can pay dividends. A worthwhile business mentor is one who spots an error in judgement, then stops it from happening.

Growth

If you’ve chosen the right mentor, growth won’t be limited to your business. You’ll also grow from the leadership and management skills passed on from your advisor. These will help you develop into a more effective CEO.

How to pick your mentor

You probably won’t go for the first mentor you see; interview several before you decide. Consider the following when choosing an external advisor:

  • Look for skills and experience that are relevant to your needs.
  • A good mentor is one who practices active listening.
  • Your overall business philosophies should be similar.
  • Do you have a rapport? The mentor in question could have an excellent resume, but if you don’t hit it off, the process will be less successful.
  • Remember that the ideal mentor for you now may not be the right person several years down the line. You may end up using several mentors long term.

Hopefully now you know the benefits of hiring a mentor, you’re ready to take the next step. The Yorkshire Business Market provides the perfect opportunity, as experienced mentor Julian Horrocks is offering FREE 40-minute ‘Meet the Mentor’ sessions. YBM takes place on Monday, 30th April 2018, at the Pavilions of Harrogate. Pre-booking is essential for Julian’s sessions, which you can do by clicking below.
Reserve a mentoring slot

Don’t gamble on exhibition success: How Yorkshire accountancy firm DSC is preparing for YBM

The team at Yorkshire accountancy firm DSC give their tips on how to succeed at business exhibitions

By John Garbutt, director of DSC Accountants

Every now and again an opportunity comes along for business owners to promote their products and services to a captive audience. As a local business ourselves we’ve exhibited regularly at the Yorkshire Business Market and every year we have put plenty of thought into making the most of the occasion so that the people we meet leave with a better sense of who we are and how we can help them.

This year our theme is gambling – but we’re leaving nothing to chance. We’ve been discussing ideas and preparing our stand so we know exactly what we want to say to people who take time to stop and say hello.

The message is clear: Business success isn’t down to luck. With the right advice and support, every business can make the most of the opportunities that come their way and overcome the challenges they face.

We’ll be inviting people to try their luck with our personalised game and chat to our team to discover how we can help manage the risks involved in running a business. As you’d expect, there will be no losers and everyone will win a prize.

If you’re planning to exhibit at this year’s Yorkshire Business Market, make sure you prepare for the opportunity to present your business to a significant local audience. Business success goes hand in hand with planning and preparation and events like this depend on investing time so that you can make the most of them.

We are fortunate to have a very strong business community in Harrogate, and in Yorkshire as a whole, which makes events like the Yorkshire Business Market possible. I have personally been involved in the organisation of the business market over the years and DSC Accountants is also an active member of Harrogate Chamber of Commerce. Through events and organisations like this we have built a strong network of local business contacts and an enviable reputation as a long-established and trusted local firm.

DSC has also created its own bimonthly networking breakfasts which have become well-attended knowledge sharing events offering local business owners a chance to meet, exchange ideas and pick up valuable advice on topics ranging from creating a business plan to effective time management.

As you can see, we’re leaving nothing to chance. Our business success is down to planning, preparation and making the most of the opportunities that come our way.

We look forward to meeting you at the Yorkshire Business Market where we’ll also be talking to visitors about our new Leeds office. In the meantime, if you would like to attend one of our bimonthly networking events please contact Ellie on [email protected] to be added to our events mailing list.

Free business mentoring sessions at Yorkshire Business Market

Julian Horrocks will be offering free business mentoring sessions at Yorkshire Business Market in Harrogate

Do you have a great business idea, but aren’t quite sure how to get it off the ground?

Are you in the early stages of launching your business, and just need to check you’re on the right path?

This year’s Yorkshire Business Market has the perfect opportunity for you: free sessions with an experienced business mentor.

Julian Horrocks will be at YBM throughout the day to speak to aspiring entrepreneurs and start-up business owners about their plans. He will offer impartial feedback on ideas, look over business plans, and answer any questions that they have about running their business.

The sessions are free, but need to be booked in advance by contacting us. They are likely to be popular, so book early to avoid disappointment.

The free business mentoring sessions are an ideal match for YBM. This year’s event will focus particularly on start-up and new businesses, with an emphasis on growth.

As well as the support and guidance Julian can offer, YBM is a great place to meet leading Yorkshire businesses who can offer specialist advice in marketing, sales, IT, web design, intellectual property, finance and the law, as well as much more.

Around the aisles, businesses from across a wide range of sectors will be on hand to talk to entrepreneurs about their needs. Whether you’re looking for an accountant to keep you on track through the year, or you need to start shouting about your business with the help of a marketing professional, you will find them at YBM.

Equally, if you’re a new business owner and want to get the word out, there’s no better place to do it – and it’s outstanding value too. From just £250 +VAT, a sole trader or partnership in their first year of business can take advantage of our start-up stand offer.

Not only does this help you to get the word out to around a thousand business visitors in one day, it also positions a new business alongside the established, respected brands exhibiting in the halls. It’s the perfect way to give your new business the early boost it needs for long-term success.

Click here to find out more.

How to make the most of 15 minutes at Yorkshire Business Market

Ruth Whiteley's seminar will be a chance to make the most of fifteen minutes with expert business adviceCould you spare 15 minutes?

As a business owner, you’ll know how busy life can be. Even 15 minutes can be hard to find when you’re trying to balance the demands of clients, staff and everyone else.

So let’s ask a different question: could you spare 15 minutes to learn the skills you need to make your business even more successful?

That’s the idea of our seminar programme at Yorkshire Business Market in 2017. Time is precious, so we don’t want you to waste your day sitting through hour-long presentations that won’t do much to make your life easier or your business more profitable.

Instead, we’ve put together a programme of business seminars that will cover just 15 minutes each – and yet everyone in the room will walk away with something they can implement immediately in their own business.

Whether you want to use LinkedIn to generate real sales leads, you need to hone your networking technique, or you are looking for inspiration to take your business to the next level, you’ll find a seminar to suit you on our 2017 programme.

Take just 15 minutes out of your day to listen to our experts. There will be five minutes for questions afterwards, so you can double check anything you’re unsure about before you go away to implement it in your business.

Choose to visit us for one seminar then head back to your desk, or pick a couple of relevant topics and browse the aisles between seminars – or stay for the whole day and see just how much you can learn. It’s completely up to you. Even better, it’s also completely free. What have you got to lose?

To see our full seminar programme, click here. To register as a visitor, click here.

Are business events worth your time and money?

How do you find the best business events to suit you?

We may be living in a digital age, but there have never been more opportunities to meet fellow business owners face-to-face.

While online communication helps to save time, there is no substitute for getting to know contacts in person – especially if you are hoping they will become customers.

From networking groups to seminars and presentations, there is so much choice when it comes to business events in Yorkshire and beyond that it can be hard to select the right ones.

Anyone who has been to business events will know there is nothing more frustrating than coming away with the feeling that you have wasted your time, and have lost money, because it wasn’t the right fit for you. So how can you ensure you get the best from your investment?

While there is no one-size-fits-all formula for a successful business event, there are a few key areas to look for when choosing the best events for you.

 

Value

The cost of events can be anything from free to hundreds or even thousands of pounds – but this doesn’t tell you the value. A free event may not leave you out of pocket, but it may be a waste of time that could be better spent elsewhere.

Instead of the cost, focus on the value offered. Is it a good investment for your business? Will it drive you towards your business goals? Are you paying a premium for something you don’t really need? Make sure you do your research before committing time or money.

 

Success

A track record of success is one of the best ways to choose the right business events for you. While new events can be appealing and often have lower prices, be aware that they have no way to prove they can deliver what they promise. How will you feel if you don’t get the number of contacts or leads that you expect?

Established events, by contrast, can give you a little more confidence. While there are no guarantees, organisers of long-standing events usually know their market and how to attract the right types of business to help everyone present to achieve their aims.

If in doubt, one of the best ways to choose is to ask previous exhibitors or participants how successful the event was for them. Any reputable event will have testimonials from previous participants to prove its results.

 

Return

Always keep in mind that a return on your investment of time or money is not necessarily immediate. If you have spent a few hundred pounds on a stand at a business event, you are unlikely to walk out with signed contracts for more than the amount you have invested.

The return may come over the following days, weeks or months. When you follow up the contacts you have made and start building up your network, you are slowly recouping that investment.

Judge your return from an event over a longer period and you’ll get a more accurate picture of its success. If it’s a monthly networking group, analyse how much business you are doing as a result in the weeks between meetings. Equally, an annual exhibition may lead to new customers or valuable contracts three, six or nine months later – how much could your business benefit before the next event takes place?

 

Yorkshire Business Market has a track record of success in all of these areas – 2017 will be the 13th annual event. Its prices are low compared to similar events elsewhere, yet it is one of the longest-established business-to-business events in the region. If you’re looking at the return you’re likely to get, you only have to speak to any of the businesses who have returned to exhibit year after year and who see YBM as a key date in their business calendar.

If you decide to exhibit at YBM, or sign up to any other events, don’t forget that success will largely depend on your own approach too. Go in expecting too much and you are likely to be disappointed, while a cautious or negative attitude will come across to your potential customers and may put them off.

Do your homework before any event: decide what you want to achieve and how you will reach your targets. You may want to gather as many business cards as possible, or you may just want one or two good quality leads to follow up afterwards. Alternatively, it may just be about raising your profile and ensuring you are the first name people think of when they need the products or services you offer.

On the day, go in with a positive attitude and a willingness to embrace the opportunities you find.

 

If you think Yorkshire Business Market might be the right event to help you grow your business and achieve your aims, there is still time to book – but hurry, because space is selling quickly. Click here to find out more.