Tag: Yorkshire Business Market

11 Reasons to Not Miss Yorkshire Business Market 2018

Visitors and exhibitors at Yorkshire Business Market 2017

Now in its 14th year, the Yorkshire Business Market was created to offer a low-cost way for Yorkshire organisations to showcase their products and services. Since the first YBM, this business expo has developed into a go-to event for company decision-makers from all over the county. If you need a bit more convincing before you register to attend, read our top eleven reasons why you shouldn’t miss the Yorkshire Business Market, being held at the Pavilions of Harrogate on Monday, 30th April.

  1. Wide range of exhibitors

Whereas normal trade shows have exhibitors from one industry, YBM is open to any Yorkshire organisation. At YBM18 you’ll find an eclectic mix of products and services, including premium cars, an outstanding wine and beer merchant, and several marketing agencies. Whether you’re looking for accountants, solicitors or even mediation training, you’ll find it at Yorkshire Business Market 2018.

  1. Partners to make us proud

To determine whether our event is worthy of your time, just look at who’s supporting us: Hornbeam Park Developments, DNG, Ad:Venture, Stray FM, fsb, Bettys, and the Leeds City Region Enterprise Partnership. We feel incredibly fortunate to have support from such a fantastic group of organisations, and they will have representatives on their stands to tell you more about their products and services.

  1. Business Growth Hub

Whatever type of advice you need to help your business grow and develop, you’ll find it in the Aire room (stands A44 to A66). Harrogate Borough Council has brought together an impressive collection of 12 organisations who can provide advice, support, and grant funding for businesses across Leeds City Region, York, and North Yorkshire. The hub includes:

  • Coventry University Enterprises
  • Ad:Venture
  • YH Training Services
  • Harrogate College
  • PAPI Project (University of York)
  • Harrogate Borough Council – local authority
  • Harrogate Borough Council – shared ownership housing
  • Leeds City Region Enterprise Partnership
  • Digital Knowledge Exchange
  • NYCC Adult Learning and Skills Service
  • NYCC Trading Standards Service
  • York Science Park
  1. Federation of Small Businesses breakfast meeting

The FSB are back to host their popular networking breakfast meeting, which runs from 7.30am to 9.30am, so that exhibitors and visitors can both attend before the official market opening. This year’s keynote speaker is Paralympian Elizabeth Wright. Tickets are £5 for FSB members and £7.50 for non-members. For more information and to book your place, visit the Eventbrite page.

  1. Expert Seminars

YBM has become known for it’s great selection of expert-led seminars and workshops – which are all FREE to attend! This year is no exception with sessions throughout the day on topics such as funding your business, GDPR and LinkedIn marketing. Visit our Seminar page for more information.

  1. Mentoring

We’re delighted that experienced business mentor Julian Horrocks is with us again this year. Julian is offering FREE, 40-minute mentoring sessions throughout the day. These valuable sessions ideally should be pre-booked by emailing [email protected], or by enquiring at Reception on the day, should there be any still available.

  1. Grand Opening

We’re extremely pleased that this year’s Yorkshire Business Market is to be officially opened at 10am by David A. Kerfoot, MBE, DL, the newly appointed chairman of the York, North Yorkshire and East Riding Enterprise Partnership (LEP).

  1. Small but perfectly formed

We receive a lot of positive feedback about YBM being a manageable size. Event centres are normally like aircraft-hangars, so you only see a tiny percentage of what’s on offer. At YBM visitors can see nearly 100 stands and still have plenty of time for meaningful discussions and negotiations. Despite not being a sprawling exhibition, we attract over 1,000 decision-makers every year.

  1. The Three FREES

YBM is not only FREE to attend, there is plenty of FREE parking in proximity to the venue. And to make it a hat-trick, FREE WiFi is available to check your emails.

  1. Competitions galore

As you’re chatting to exhibitors, don’t forget to enter their competitions. You’ll find everything from simple business card draws to really challenging quizzes, and there are some great prizes on offer. You gotta be in it to win it!

  1. Friendly event

We pride ourselves on being one of the friendliest business events out there. Our community spirit shines through as we emphasise the importance of what Yorkshire organisations bring to the marketplace. It’s not about hard selling tactics with our exhibitors; they will want to get to know you and your company to determine whether their products or services are a good fit for your goals.

Don’t forget to register your attendance on our website, and your name badge will be waiting for you at reception.

Business Seminars for CPD at YBM18

Seminar at Yorkshire Business Market

On Monday 30th April, around 100 exhibitors and 1,000 decision-makers will be at the Harrogate Pavilions for the 14th annual Yorkshire Business Market. While the event is a fantastic networking opportunity (which is why so many exhibitors keep coming back), it’s not all about sales. YBM is also the perfect place to learn, as free business seminars for CPD run all day, starting at 10.30am. This year we have a fantastic line-up of speakers and topics as follows:

1. AD:VENTURE – Grant Funding and Debunking the Myths Around Barriers to Accessing Grants: Daneile Moore

This presentation will give you practical insights into how the grants element works, as well as debunking a few misconceptions linked to public funding. We’ll explain how we can help you access the grants and, and where that’s not suitable, help you access alternative finance options. The seminar will also give a brief overview of the wider programme offer and will allow the audience to interact and ask questions. #ThinkBig #ThinkAdventure

2. FSB – Business Finance Made Approachable – become confident in raising finance: Florian Reinhardt

Speaking to financial professionals can be intimidating if you lack a finance degree. Consequently, hundreds of people are losing out on better deals every year as they take the first offer coming their way to get it over with. It shouldn’t be like this. Drawing from years of experience in finance, Florian Reinhardt, Head of Partnerships at the FSB Funding Platform, will demystify the funding world and provide some useful advice on how you can step up your game to get the funding you require.

3. Agenci Limited – GDPR Requires Action; Stop Thinking About It. Make a Plan. Take action: Gary Hibberd, MD

Covering Cyber Security and the GDPR in one presentation, Gary will explain why we need this regulation and how it improves our businesses and will provide practical advice on steps you need to take NOW to prepare for the changes ahead.

4. Yorkshire Energy Systems – Renewables for Business: Chris Wilde, Director

Renewables are now mainstream; they are the future, offering cheaper and more secure alternatives to traditional fossil fuel sources of energy. Yet many businesses are not taking advantage of the opportunities they offer to cut overheads, improve the bottom line, help the environment, and enhance their public image. Part of the problem is poor media coverage leading to myths such as, “There is no subsidy for solar, so there’s no point now,” and “Heat pumps only work with underfloor heating.” This talk will dispel some of these myths and explain why every business                                                               should be looking at renewables to tap into the great potential they hold.

5. Bee Social Marketing – Killing it with LinkedIn; speaker John Ranby, Director

John Ranby, Director of Bee Social Marketing based in Harrogate will be sharing some of their LinkedIn secrets that help generate leads on LinkedIn for their clients. LinkedIn has become one of the best places online to generate leads for your business and actually grow your business. If you’re struggling, or just want to brush up your skills, this talk is for you.

Whatever your organisation and sector, the Yorkshire Business Market’s business seminars for CPD provide valuable opportunities to gain knowledge and skills to help your business prosper. You don’t want to miss this exciting day, so follow the link to register. (And if you’re quick, there are a few stands left if you’d like to be part of this successful event.)

Yorkshire Business Market visitor registration button

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Why the Yorkshire Business Market Stands Out

The Yorkshire Business Market has been a leading business expo for 13 years, with many organisations returning every year. This vibrant, community-driven event was created to showcase the array of exceptional SMEs based in Yorkshire. Exhibitors have the opportunity to meet and engage with over 1,000 decision-makers. Detailed below are comments from just four of the organisations who’ve experienced the benefits of exhibiting at YBM. There are only a handful of spaces left, so don’t miss out.

Wild and Co, Chartered Accountants, Harrogate

Digital Plus, visual graphics specialists, Leeds

“Digital Plus first exhibited at the Yorkshire Business Market over 10 years ago and since then, have found it to be a very valuable way to reach out to new customers within a very professionally run and managed exhibition. We have gained numerous clients who are still working with us, for example, the first year we exhibited we gained Martin House Hospice (who exhibited opposite us also) as a new client, as well as Leeds Bradford Airport and Wetherby Racecourse, to name just a few. Every year brings new opportunities to meet new prospects and to also catch up with ‘old acquaintances’ that you meet almost every year. We would encourage anyone looking to gain new customers or indeed just to raise their brand profile to make attending Yorkshire Business Market a No1 priority on their yearly ‘to do’ list.” Ian Thomas – Sector Sales Manager – Digital Plus

Storyteller Marketing, Otley

“I exhibited in 2017 for the very first time. My company was just a year old and I hadn’t taken a stand at any other business exhibition before. I heard about it on the grapevine, being Yorkshire based and all. I took the smallest stand and met some lovely people surrounding me while setting up. The team were on standby to help me with anything I needed and to make sure all was in order with the stand I had booked. I had a constant flurry of people coming by all day and from all kinds of sectors, such as retail to property. I left the day thrilled with 14 enquiries, of which I turned 4 in to clients. All in all, the event was well worth doing, from the social media promotion in the run up to the event, all the way through to the post-event communication to check on how I felt the event went and of course, the new clients I accrued! I think this is a no brainer, great exposure for your brand and a great sales-driver. Tip – get promotional merchandise to make your exhibition area stand out from the rest! Happy Exhibiting.” Olivia Scott, owner

OSR Medical, Ripon

“OSR Medical decided to attend Yorkshire Business Market, as we are a new company, looking to create new business contacts. We have confidence that YBM will be a great place to create contacts, after hearing such great things from previous YBM attendees. We need to make our brand known and are excited to attend. After working with StrayFM over the past few months, we think YBM will be a great success for our business. YBM is a great annual event, where local businesses can connect with lots of contacts on one day and under one roof. So, we are excited to meet other businesses by making our stand fun and interactive, with a great challenging competition. We look forward to seeing you there.” Damien Longley, Director

Whatever your business, it’s clear that exhibiting at the Yorkshire Business Market on 30th April will raise your profile and give you the opportunity to add new clients to your portfolio. The businesses who keep coming back know it’s the ideal environment.

Why Every SME Needs a Business Mentor

For the 2013 Sage Business Index, 11,000 small and medium-sized businesses in 17 countries were surveyed about mentorship. While 93% of those questioned accepted that having a business mentor would help their business prosper, only 28% actually hired one. In the UK, the result was even lower at 22%. When you look at the benefits that mentors bring to Startups and SMEs, it’s somewhat surprising that less than a quarter of UK businesses go down the mentoring route. If you think it’s difficult to calculate the ROI, here are just a few of the reasons that should convince you hiring an experienced external advisor will be money well spent.

It’s all about goals

A business mentor will work with you to tailor a strategic and practical business concept with achievable long- and short-term goals. These goals would be reviewed and updated periodically. Any blockers to success would be identified and (hopefully) eradicated. Your mentor will suggest proven marketing strategies, such as raising your organisation’s profile at events like the Yorkshire Business Market.

No one knows it all

You might have come up with the hottest new product or service on the market, but that doesn’t automatically make you an expert at running a successful business. You need to know about finance, sales and marketing, IT, HR and compliance. Hopefully you’re competent in some areas, and the business mentor will fill in the gaps, provided you’ve done your research and chosen the right advisor.

Objective eyes

Your mentor will take an in-depth look at your business, then tell you what you’re doing right, and more significantly, what you’re doing wrong. It’s easy to miss things when you’re immersed in a project, especially one where you’re emotionally invested. A mentor will be quick to spot anything that needs attention.

It’s not what you know…

If you’ve done your homework and chosen a mentor with a varied and well-rounded background, the networking opportunities alone should bring a justifiable ROI. An external advisor can connect you with individuals and organisations from a wide range of sectors, creating opportunities for new leads and better supplier options.

Confidence boost

Even the cleverest entrepreneurs can feel a bit lost at times, and although not a life coach, a good mentor should be able to motivate you and boost your confidence when it’s waning. Empathy is a necessary asset for a good business mentor.

A second opinion never hurts

Big decisions about finance or expanding your business can always benefit from outside advice. Chewing things over with colleagues can help, but a second opinion from someone outside the business who’s ‘bought the t-shirt’ can pay dividends. A worthwhile business mentor is one who spots an error in judgement, then stops it from happening.

Growth

If you’ve chosen the right mentor, growth won’t be limited to your business. You’ll also grow from the leadership and management skills passed on from your advisor. These will help you develop into a more effective CEO.

How to pick your mentor

You probably won’t go for the first mentor you see; interview several before you decide. Consider the following when choosing an external advisor:

  • Look for skills and experience that are relevant to your needs.
  • A good mentor is one who practices active listening.
  • Your overall business philosophies should be similar.
  • Do you have a rapport? The mentor in question could have an excellent resume, but if you don’t hit it off, the process will be less successful.
  • Remember that the ideal mentor for you now may not be the right person several years down the line. You may end up using several mentors long term.

Hopefully now you know the benefits of hiring a mentor, you’re ready to take the next step. The Yorkshire Business Market provides the perfect opportunity, as experienced mentor Julian Horrocks is offering FREE 40-minute ‘Meet the Mentor’ sessions. YBM takes place on Monday, 30th April 2018, at the Pavilions of Harrogate. Pre-booking is essential for Julian’s sessions, which you can do by clicking below.
Reserve a mentoring slot

Relationship Marketing is a Marathon, not a Sprint

Tortoise and hare illustrating relationship marketing

There’s so much buzz about relationship marketing, and if you’re not familiar with the strategy, it may sound irrelevant for your business, or too time consuming. The latter is true in the short-term: you will have to devote time to building relationships, however you’ll end up saving time when your customers keep renewing without you having to do any hard work. It’s about building trust and it should pay dividends if done well.

Determine your target market

Hopefully this is something you’ve already done. If not, relationship marketing isn’t going to work. You’ll find it far easier to hone sales and marketing campaigns towards specific groups or audiences. Trying to appeal to everyone is wasting resources. Look at your current customer base and see what they have in common. Then create a typical customer profile. If you’re unsure, conduct some market research at a business event or set up a focus group. You can use the profile to target audiences on social media and for email campaigns.

Key questions and active listening

Think about how you’d act on a first date. You’d (hopefully) ask key questions to find out about the other person, but more importantly, you’d actively listen and make a mental note of the responses. It’s similar with relationship marketing. While you shouldn’t get too personal, it’s useful to find out your customers’ interests and what motivates them. Rather than steering the conversation around your products and services, find out about their organisation’s general goals and challenges. Chances are the customer will end up steering the conversation towards how you can help them, without you having to. All this data will help you nurture the relationship. And remember to leave your ‘super sales’ persona behind. Be authentic and natural.

It’s better to give than to receive

If you’re not into relationship marketing, your customers may cringe when you contact them, as they know you’re only getting in touch to try and sell them something. You may find them avoiding your calls, and if you’re bombarding them with sales emails, they may opt out from your mailing list, which is the last thing you want. With relationship marketing, it’s never about the hard sell; in fact, forget about selling altogether (yes, I’m serious). It’s about giving. And we’re not talking free lunches (although that can be a nice way to get to know your customer). It’s more about how you can assist businesses with any goals. This might take the form of advice, free resources, or putting them in touch with one of your suppliers. Customers will then see you as someone who has their best interests at heart – not someone who just wants to make a quick sale. If you know your product or service isn’t the optimum choice to meet a customer’s needs, rather than pushing it on them anyway, be up front and recommend a competitor. That’s not utter madness; it’s a way of getting people to trust you and your judgement. It will also make it more likely they recommend you to others. Forcing a sale will only bring negative feedback. Remember, relationship marketing is about the long haul.

Connecting

Once your relationship is established, engage regularly with your customers. You may not have the resources to schedule frequent visits, so why not make time for Skype chats? It’s more personal than an email and gives the opportunity for a more relaxed conversation. Another important way of connecting with customers is on social media. Follow your customers on Facebook, Twitter, LinkedIn, and Instagram. Engaging with their posts will:

  • Help build the relationship
  • Keep you in their thoughts
  • Expand your reach to other potential customers

Being active on social media is always a positive marketing strategy, particularly if you offer free tips and information, rather than trying to sell. Have you noticed how few businesses use LinkedIn for overt sales posts? Even on Facebook and Twitter companies are realising that it’s better to share expertise to build trust, which in turn generates enquiries. Useful information such as case studies, white papers, eBooks, tips, troubleshooting guides, blogs, infographics, etc., should bring in more solid leads than continuously posting about your products / services.

Keep your promises

Establishing an in-depth connection is about trust. This means you must keep your promises, however inconsequential they seem to you. By not ringing a customer at an agreed time, you’re inferring you place little importance on their business. Your goal should be to ensure that your customers always feel highly valued, and that you’ve always got time for them.

Relationship marketing is not about the short term. It’s about building a foundation of knowledge and trust. Your customers will be far more likely to keep coming back, plus they’ll be inclined to recommend you to others.

An excellent place to start your foray into relationship marketing would be a business event such as our Yorkshire Business Market. Our event takes place at the Harrogate Pavilions, on Monday, 30th April.

Find out more about Yorkshire Business Market

YBM 2017: Best Stand winners

Winners of the Best Stand awards at YBM, the best business networking event in Yorkshire.

As well as competing to win new business, all exhibitors were aiming to win the Best Stand titles and prizes.

The competition was judged by Jean MacQuarrie, editor of the Harrogate Advertiser series, who toured the stands in the morning shortly after YBM opened.

This year, her judging was based on the way exhibitors interacted with visitors. Jean took this approach so that the focus was taken away from the biggest and brightest stands and created a level playing field for every company exhibiting. It didn’t matter if you were a starter business on a tiny budget or a nationwide brand with thousands to spend: it was the way you reacted to your visitors which was key to the final decision.

As ever, the competition was at a high level, but in the end the winners were chosen on their ability draw in the visitor and interact with them. In the opinion of the judge, our two winners did this very well and that’s what set them apart.

However the naughty step was being swept in readiness for those committing the deadly sins of the exhibitor: sitting at the back of your stand, being on your phone and (horror of horrors) munching on a sandwich! You have been warned… the judge sees everything.

Working Wardrobe stood out for the high levels of attention given to each visitor to their stand and use of the personal approach first and product second. They were awarded the prize for Best Large Stand.

Wild & Co Chartered Accounts only had a small stand but they caught the visitor’s eye with a simple numbers game and leader board which really held the attention, allowing the team to spend quality time with each visitor. They were awarded Best Small Stand.

Harrogate in Bloom were Highly Comended by the judge, as their enthusiasm seem to “grow” on visitors to their stand.

Prizes were supplied by Bettys – a wonderful hamper of goodies, along with a certificate marking the achievement.

Getting the Most out of Visiting The Yorkshire Business Market

Attending any business event is always more productive if you have a plan.

Whether you want to make as many new contacts as possible or you’re looking for support in a particular area, thinking ahead is vital.

With this in mind, here are our top tips for making the most of a day at Yorkshire Business Market:

  1. Make a diary date. Unless you commit a particular day or days in advance, it’s quite likely you will allow something else to interfere and prevent your visit.
  2. Pre-register www.yorkshirebusinessmarket.co.uk and avoid potential lengthy queues.
  3. Decide exactly what you want to get out of the exhibition and then create a timetable and allocate certain parts of the day for certain priorities. Make sure you include relevant seminars in your plan.
  4. Read the previews to discover the highlights of the show. Make use of the pre-published floorplans and exhibitors lists to plan your route around the show and avoid criss-crossing the floor.
  5. Wear comfortable shoes. Exhibition halls are hard work on the feet, so don’t compound the problem by wearing new or tight-fitting footwear.
  6. Take plenty of business cards but hand them out cautiously unless you want to be deluged with follow-up calls and information.
  7. Take a break, have a drink and review what you have achieved and what’s still to do.
  8. Write notes and make follow-up contact with suppliers you talked to as soon as possible while your memory of their products and services is still fresh in your mind.

Armed with your plan of action, all that remains is to head to YBM with a positive attitude and a determination to succeed. We’ll see you there on Monday 24th April!

Why accountants are worth their fee – and more!

Do you need an accountant in Yorkshire? Visit YBM to find one!

In those first challenging months of a new business, money is often the first thing on your mind.

Outgoings can be high before income starts to rise, so every penny really does count.

In that situation, many new business owners try to minimise their spending – and with very good reason. Cash flow is one of the most important aspects of business management and it is never more tricky than in those first few months.

Indeed, many businesses fail before they really get going, and struggling to balance the books is one of the most common causes.

While caution with spending is often advisable, there is one area where paying for expert support may be particularly beneficial: accountancy. While it may be possible to manage the business accounts yourself, there are three main reasons why new business owners decide to invest in financial advice:

Time

Consider how many hours per month you will need to spend working on your accounts, calculating your tax obligations and so on, and how much you could earn in that time doing what you do best.

Then think about how long it would take an accountant – who does this all day, every day – to complete the same work on your accounts. It may be half the time you need, or perhaps even less. Is

Support

These days, an accountant is much more than the person you see once a year to find out how much tax you owe. Many of the best accountants offer full support throughout the year, including helping you to develop a comprehensive business plan and stick to it.

Modern accountants encourage you to keep in touch with them regularly to monitor your progress and spot minor problems before they become much more serious. This kind of help enables you to take action sooner and keep your business on track, as well as monitoring positive progress and making informed decisions for the future.

 

Do you need an accountant?

Of course, any decision about using an accountant is down to you and whether you feel it’s right for your business. However, if you want to find a good accountant, you may want to try the aisles at this year’s Yorkshire Business Market.

Our exhibitors include several established local accountancy firms who are always happy to speak to new business owners about their needs. You may also find experienced accountants who are just starting out on their own in the Micro Business zone in the Aire Room, offering great value and bags of enthusiasm.

Make sure you keep an eye out for them when you’re touring the aisles of Pavilions of Harrogate at Yorkshire Business Market on Monday 24th April.

Business goals for 2017

Yorkshire Business Market

As business owners know, the new year is not just a time for personal resolutions. It’s a great opportunity to plan for growth and development in the business too.

If you are setting business goals for the year ahead this January, these are 10 top tips to ensure you get the most from your hard work.

1. Quantify: In order to be achievable, your goals need to be specific. Deciding you want to increase your turnover is a common goal, but you need to decide by how much in order to assess your success. Whether it is 10%, 25%, 50% or even more, setting a quantifiable goal will help you to keep yourself on track and measure your progress in a meaningful way.

2. Think big – but keep goals small: While it’s important to have a grand plan for your business, you need to break your aims down into manageable targets. Deciding to double your income or the number of employees might be your ultimate goal, but how will you do that? Think about what you will do when you arrive in the office tomorrow – what will be your first step?

3. Think differently: Business goals aren’t just about finance. There are many ways you can grow your business, and even if your ultimate goal is financial you will need to develop many different aspects in order to contribute to this. Whether it is building your network of contacts, improving your SEO or developing your social media engagement, there are lots of tactics you will need to employ as part of your overall strategy.

4. Write it down: You may have all your ideas in your head, but research shows that a written plan is far more likely to lead to success. As well as writing down your ultimate goal, list the ways in which you will achieve it – and that includes everything from big targets down to the day-to-day steps you’ll take to move you towards success. Don’t be afraid to revisit this plan frequently and change it if you need to – but don’t change your goal, just improve your tactics.

5. Stay on track: It’s very easy to get distracted from your ultimate aims when opportunities come up in your business. The temptation is to take up everything that crosses your path, especially when you’re first starting out. However, some opportunities can lead you off the path to your ultimate goal, forcing you to spend time on things which aren’t contributing to your aims. Whenever an opportunity arises, stop to consider whether it will take you towards your goal or away from it.

6. Get help: The best business owners know where their skills lie, and also know the areas where they need the support of an expert. Whether it’s a knowledgeable accountant, someone to manage your social media, or a business coach to keep you on track, make sure you find the right experts to drive you towards your aims. Events like YBM (Monday 24th April at Pavilions of Harrogate) are a great way to find business people who might offer the sort of help you need.

7. Plan ahead: Very few businesses can grow without someone getting out there and meeting people. From weekly networking meetings to large annual conferences, there are lots of events designed to help you grow your network of contacts. Do some research now and register for the ones that will be best for you. If they’re free to attend, even better – all you have to commit is an hour or two of your time, and you never know what you might get from it.

8. Network with a goal in mind: Whatever event you go to, decide what you want to achieve before you arrive. If it’s an exhibition like YBM, you might want to find support for an aspect of your business. At a general networking event, it’s often better to aim for quality than quantity. If you only speak to a couple of people but they become strong contacts, that’s far better than meeting 10 people you will never speak to again.

9. Invest: Many new business owners make the mistake of trying not to spend any money before they’re making a huge profit. While wasting money is also a risk, the best approach is somewhere in the middle – invest wisely without spending more money than you can hope to see back. Recognise opportunities that will bring a return on your investment and make a sensible commitment. At YBM, for example, stands for start-up businesses are just £250+VAT, and for that money you can promote yourself on a level platform with much more established businesses and recognised brands. You’ll be promoted as part of a big event and you will get to meet hundreds of potential customers in one day. Imagine how long it would take, and how much it would cost, to achieve that kind of result on your own, and decide to invest if you think it could benefit your business.

10. Enjoy it!: Whatever you do, remember to have fun while you do it. One of the best things about running your own business is that you are in control. You can choose how you run it and what you do – and you shouldn’t feel like your business is running your life. Enjoy being your own boss and all the interesting and inspiring things that come with it.

If attending events or raising your profile are part of your 2017 business plan, why not consider YBM? You can register to attend for free by clicking here. Alternatively, book your exhibition space here – act now before the event sells out!

Get the best for your business at YBM

Since 2005, Yorkshire Business Market has been a highlight of the calendar for business owners and managers from across Yorkshire. Originally founded as Harrogate Business Market, its aim was to boost trade and encourage those working in the Harrogate district to work together.

Going from strength to strength

However, it quickly became clear that its appeal was not limited by geographical boundaries, and visitors were coming from much further afield.  A change of name reflected the growing reach of the event, and it has gone from strength to strength ever since.

These days, Yorkshire Business Market continues to take place every spring at Pavilions of Harrogate. Its aims and purpose remain the same: to encourage local businesses to collaborate and use each other, for the benefit of everyone involved.

Much more than a one day event

However, YBM is now much more than a one-day event. The contacts made around the aisles lead to long-term projects and partnerships, so YBM has also expanded to be a year-round business organisation.

It brings together the best of Yorkshire’s businesses, across all sectors, to offer advice, support, top tips and much more. Whether you’re just starting out in business and need to know how to get things up and running, you’re taking on your first employee, or you’re looking for new premises as your business expands, YBM is the place to get the best business advice in Yorkshire.

Year round help and support

Thanks to our new website, there’s no need to wait for our business market in April – find the help and support you need on the YBM blog straight away. Then, with your business growing and developing like never before, come and spread the good news at Yorkshire Business Market on Monday 24th April 2017.