Tag: business events

Business Seminars for CPD at YBM18

Seminar at Yorkshire Business Market

On Monday 30th April, around 100 exhibitors and 1,000 decision-makers will be at the Harrogate Pavilions for the 14th annual Yorkshire Business Market. While the event is a fantastic networking opportunity (which is why so many exhibitors keep coming back), it’s not all about sales. YBM is also the perfect place to learn, as free business seminars for CPD run all day, starting at 10.30am. This year we have a fantastic line-up of speakers and topics as follows:

1. AD:VENTURE – Grant Funding and Debunking the Myths Around Barriers to Accessing Grants: Daneile Moore

This presentation will give you practical insights into how the grants element works, as well as debunking a few misconceptions linked to public funding. We’ll explain how we can help you access the grants and, and where that’s not suitable, help you access alternative finance options. The seminar will also give a brief overview of the wider programme offer and will allow the audience to interact and ask questions. #ThinkBig #ThinkAdventure

2. FSB – Business Finance Made Approachable – become confident in raising finance: Florian Reinhardt

Speaking to financial professionals can be intimidating if you lack a finance degree. Consequently, hundreds of people are losing out on better deals every year as they take the first offer coming their way to get it over with. It shouldn’t be like this. Drawing from years of experience in finance, Florian Reinhardt, Head of Partnerships at the FSB Funding Platform, will demystify the funding world and provide some useful advice on how you can step up your game to get the funding you require.

3. Agenci Limited – GDPR Requires Action; Stop Thinking About It. Make a Plan. Take action: Gary Hibberd, MD

Covering Cyber Security and the GDPR in one presentation, Gary will explain why we need this regulation and how it improves our businesses and will provide practical advice on steps you need to take NOW to prepare for the changes ahead.

4. Yorkshire Energy Systems – Renewables for Business: Chris Wilde, Director

Renewables are now mainstream; they are the future, offering cheaper and more secure alternatives to traditional fossil fuel sources of energy. Yet many businesses are not taking advantage of the opportunities they offer to cut overheads, improve the bottom line, help the environment, and enhance their public image. Part of the problem is poor media coverage leading to myths such as, “There is no subsidy for solar, so there’s no point now,” and “Heat pumps only work with underfloor heating.” This talk will dispel some of these myths and explain why every business                                                               should be looking at renewables to tap into the great potential they hold.

5. Bee Social Marketing – Killing it with LinkedIn; speaker John Ranby, Director

John Ranby, Director of Bee Social Marketing based in Harrogate will be sharing some of their LinkedIn secrets that help generate leads on LinkedIn for their clients. LinkedIn has become one of the best places online to generate leads for your business and actually grow your business. If you’re struggling, or just want to brush up your skills, this talk is for you.

Whatever your organisation and sector, the Yorkshire Business Market’s business seminars for CPD provide valuable opportunities to gain knowledge and skills to help your business prosper. You don’t want to miss this exciting day, so follow the link to register. (And if you’re quick, there are a few stands left if you’d like to be part of this successful event.)

Yorkshire Business Market visitor registration button

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Why Every SME Needs a Business Mentor

For the 2013 Sage Business Index, 11,000 small and medium-sized businesses in 17 countries were surveyed about mentorship. While 93% of those questioned accepted that having a business mentor would help their business prosper, only 28% actually hired one. In the UK, the result was even lower at 22%. When you look at the benefits that mentors bring to Startups and SMEs, it’s somewhat surprising that less than a quarter of UK businesses go down the mentoring route. If you think it’s difficult to calculate the ROI, here are just a few of the reasons that should convince you hiring an experienced external advisor will be money well spent.

It’s all about goals

A business mentor will work with you to tailor a strategic and practical business concept with achievable long- and short-term goals. These goals would be reviewed and updated periodically. Any blockers to success would be identified and (hopefully) eradicated. Your mentor will suggest proven marketing strategies, such as raising your organisation’s profile at events like the Yorkshire Business Market.

No one knows it all

You might have come up with the hottest new product or service on the market, but that doesn’t automatically make you an expert at running a successful business. You need to know about finance, sales and marketing, IT, HR and compliance. Hopefully you’re competent in some areas, and the business mentor will fill in the gaps, provided you’ve done your research and chosen the right advisor.

Objective eyes

Your mentor will take an in-depth look at your business, then tell you what you’re doing right, and more significantly, what you’re doing wrong. It’s easy to miss things when you’re immersed in a project, especially one where you’re emotionally invested. A mentor will be quick to spot anything that needs attention.

It’s not what you know…

If you’ve done your homework and chosen a mentor with a varied and well-rounded background, the networking opportunities alone should bring a justifiable ROI. An external advisor can connect you with individuals and organisations from a wide range of sectors, creating opportunities for new leads and better supplier options.

Confidence boost

Even the cleverest entrepreneurs can feel a bit lost at times, and although not a life coach, a good mentor should be able to motivate you and boost your confidence when it’s waning. Empathy is a necessary asset for a good business mentor.

A second opinion never hurts

Big decisions about finance or expanding your business can always benefit from outside advice. Chewing things over with colleagues can help, but a second opinion from someone outside the business who’s ‘bought the t-shirt’ can pay dividends. A worthwhile business mentor is one who spots an error in judgement, then stops it from happening.

Growth

If you’ve chosen the right mentor, growth won’t be limited to your business. You’ll also grow from the leadership and management skills passed on from your advisor. These will help you develop into a more effective CEO.

How to pick your mentor

You probably won’t go for the first mentor you see; interview several before you decide. Consider the following when choosing an external advisor:

  • Look for skills and experience that are relevant to your needs.
  • A good mentor is one who practices active listening.
  • Your overall business philosophies should be similar.
  • Do you have a rapport? The mentor in question could have an excellent resume, but if you don’t hit it off, the process will be less successful.
  • Remember that the ideal mentor for you now may not be the right person several years down the line. You may end up using several mentors long term.

Hopefully now you know the benefits of hiring a mentor, you’re ready to take the next step. The Yorkshire Business Market provides the perfect opportunity, as experienced mentor Julian Horrocks is offering FREE 40-minute ‘Meet the Mentor’ sessions. YBM takes place on Monday, 30th April 2018, at the Pavilions of Harrogate. Pre-booking is essential for Julian’s sessions, which you can do by clicking below.
Reserve a mentoring slot

10 Tips For Getting A Great Return From Your Next Event

by Steve Phillip, Linked2Success

Steve Phillip offers social media training for business ownersI exhibit and speak at various events around the UK and many of these I’m paid to talk at. When I exhibit however, I’m usually paying to rent a stand in the organiser’s hall to promote my services. In either case, I never turn up without first letting the world and her dog know that I’m going to be there.

I’m always surprised when organisers of events I’m involved with, send me an email to thank me for frequently tweeting my attendance at their event. Often I’m provided with a database of registered attendees and again, the organisers thank me for emailing attendees to let them know where they can find me on the day and, in the process, I end up indirectly promoting the entire event by inviting my clients and other business contacts to come along.

 

Don’t Blame The Organisers If No One Shows Up On The Day

I know from experience, that there’s a tremendous amount of work that goes into getting paying and even non-paying visitors to turn up to any event. Weeks of marketing; flyers, emails, newspaper ads, radio, the list is endless and as stand holders, we often rock up to the event, raise our pop-up banners, lay out the obligatory bowl of Quality Street and wait, with baited breath, for the throngs to storm our stands.

However, it’s the efforts of us, the stand holders and speakers, that helps to ensure that the foundations, laid by the event organisers, result in an amazing event on the day. It’s a joint venture and you’re not going to achieve a return from the time and money you’ve invested, if you’re not prepared to spend some time promoting your appearance at the events you exhibit and speak at

 

10 Top Tips for Promoting Your Participation at Any Event

Digital and social media marketing has made promoting most things, these days, both easy and inexpensive but you will need to invest some time. Here are my top tips for getting a great return from your event:

Tip 1: Email your current database and let them know you’ll be at the event and which stand you can be found on (provide a room map if available). Don’t just rely on one email either, create 2 or 3 variations of your message leading up to the event.

Tip 2:  Consider running a competition, which requires event visitors to come to your stand. Include the competition in your emails and promote it on your various social media sites. Facebook users love competitions.

Tip 3:  Message your LinkedIn connections – review your connections and identify those you’d really like to have a meeting with. It’s a great excuse to get back in touch with some of those useful but long lost connections and rekindle the relationship with them.

Tip 4 : Find out which #hashtag is being used by the event organisers and include this in your tweets to promote your attendance.

Tip 5: – Use a scheduling site, such as Hootsuite, to plan your LinkedIn updates and tweets, so they continue to be shared with your followers, whilst you’re busy on your stand or speaking. Speakers can pre-schedule a tweet to say “Looking forward to speaking at #XYZevent in 15 minutes in Hall B” rather than suddenly finding you’ve run out of time to tweet and miss the chance to get more people in the room.

Tip 6: Consider a Facebook or LinkedIn Paid Ads campaign and target specific types of individuals, inviting them to attend the event and visit your stand or hear you speak.

Tip 7: Post a short video, if you’re speaking at the event. This tip will only apply if you have a speaker show reel or some decent video footage of you speaking. A great video will help draw more visitors to the event to hear you speak.

Tip 8: Post images of your stand, so that people know what your stand looks like. People may know roughly where you are from the floorplan but could end up walking right by you, because they didn’t recognise your stand.

Tip 9: Use your amplifier network, to retweet your tweets, share your LinkedIn updates or Facebook posts. Who are your close followers and connections who regularly share your content? Try tagging them in your event updates and posts and when they like or leave a comment, you’ll also reach their audience of friends, family and business connections.

Tip 10: Most important – follow up immediately after the event. Make sure you email, promptly, those hot enquiries and consider giving a shout-out (tag them) on LinkedIn and Twitter to those important business contacts who visited your stand and then engage with them when they respond.

 

These days, great event planning is not just about making sure you’ve packed the banners, tables and cloths etc, it’s about how you promote yourself before, during and after the event. That’s the way you end up achieving a real return on your investment.

Looking forward to meeting everyone at this year’s Yorkshire Business Market. I’ll be opening up the speaker seminars at 11:00am with my talk on ‘Attracting More Of The Right Customers Using LinkedIn’

 

Steve Phillip is Managing Director and founder of Linked2Success Limited. Since 2009, he has helped hundreds of professionals around the UK, in Europe and the USA, in companies such as The British Red Cross, Toyota GB, FedEx, The Civil Court Users Association, Deloitte, as well as many small to medium sized businesses, to attract more of the right customers and strengthen their online brand presence, using tools such as LinkedIn and other social media.

Getting the Most out of Visiting The Yorkshire Business Market

Attending any business event is always more productive if you have a plan.

Whether you want to make as many new contacts as possible or you’re looking for support in a particular area, thinking ahead is vital.

With this in mind, here are our top tips for making the most of a day at Yorkshire Business Market:

  1. Make a diary date. Unless you commit a particular day or days in advance, it’s quite likely you will allow something else to interfere and prevent your visit.
  2. Pre-register www.yorkshirebusinessmarket.co.uk and avoid potential lengthy queues.
  3. Decide exactly what you want to get out of the exhibition and then create a timetable and allocate certain parts of the day for certain priorities. Make sure you include relevant seminars in your plan.
  4. Read the previews to discover the highlights of the show. Make use of the pre-published floorplans and exhibitors lists to plan your route around the show and avoid criss-crossing the floor.
  5. Wear comfortable shoes. Exhibition halls are hard work on the feet, so don’t compound the problem by wearing new or tight-fitting footwear.
  6. Take plenty of business cards but hand them out cautiously unless you want to be deluged with follow-up calls and information.
  7. Take a break, have a drink and review what you have achieved and what’s still to do.
  8. Write notes and make follow-up contact with suppliers you talked to as soon as possible while your memory of their products and services is still fresh in your mind.

Armed with your plan of action, all that remains is to head to YBM with a positive attitude and a determination to succeed. We’ll see you there on Monday 24th April!