Category: Website

YBM 2017: Best Stand winners

Winners of the Best Stand awards at YBM, the best business networking event in Yorkshire.

As well as competing to win new business, all exhibitors were aiming to win the Best Stand titles and prizes.

The competition was judged by Jean MacQuarrie, editor of the Harrogate Advertiser series, who toured the stands in the morning shortly after YBM opened.

This year, her judging was based on the way exhibitors interacted with visitors. Jean took this approach so that the focus was taken away from the biggest and brightest stands and created a level playing field for every company exhibiting. It didn’t matter if you were a starter business on a tiny budget or a nationwide brand with thousands to spend: it was the way you reacted to your visitors which was key to the final decision.

As ever, the competition was at a high level, but in the end the winners were chosen on their ability draw in the visitor and interact with them. In the opinion of the judge, our two winners did this very well and that’s what set them apart.

However the naughty step was being swept in readiness for those committing the deadly sins of the exhibitor: sitting at the back of your stand, being on your phone and (horror of horrors) munching on a sandwich! You have been warned… the judge sees everything.

Working Wardrobe stood out for the high levels of attention given to each visitor to their stand and use of the personal approach first and product second. They were awarded the prize for Best Large Stand.

Wild & Co Chartered Accounts only had a small stand but they caught the visitor’s eye with a simple numbers game and leader board which really held the attention, allowing the team to spend quality time with each visitor. They were awarded Best Small Stand.

Harrogate in Bloom were Highly Comended by the judge, as their enthusiasm seem to “grow” on visitors to their stand.

Prizes were supplied by Bettys – a wonderful hamper of goodies, along with a certificate marking the achievement.

YBM: a window into business in North Yorkshire

Yorkshire Business Market is one of the best business events in Yorkshire and reflect the wider Yorkshire economy

The changing shape of the modern business world is set to be reflected in the 13th annual Yorkshire Business Market.

A focus on digital, a growth in the number of new and start-up businesses, and support from large organisations will all be in evidence around the aisles of the event on Monday 24th April at Pavilions of Harrogate.

Despite a tumultuous year following Brexit and the uncertainty it created, organisers are predicting another strong year, with confidence among exhibitors and partners still very high.

Event chairman Mark Lancaster said: “Since its inception, YBM has been a fascinating way to take the temperature of the local and regional economy.

“During harder times, businesses are wary of spending money exhibiting and the aisles are generally quieter. In the last few years, however, we have noticed a real growth in confidence among both exhibitors and visitors, and that trend looks set to continue this year.”

The trend is also reflected in the event’s partners, who represent diverse sectors which are all leading the charge for growth in 2017. NY Design‘s digital services, including web design and video, have never been more vital, as businesses seek to reach new audiences online.

Leeds City Region LEP and the Federation of Small Business are both supporting growing numbers of businesses. Their services to start-ups are in high demand, as more people turn from employment to self-employment as they strive for greater independence and influence over their working lives.

With rising energy prices affecting businesses as much as domestic customers, CNG Ltd offers ways to get the best value and control their costs.

Meanwhile, Stratstone BMW goes from strength to strength, offering the latest technology to assist business owners on the move. The company will be bringing a selection of its vehicles to the event to show to visitors.

The event will be broadcast by media partners Stray FM, who will bring a mobile studio to the venue and interview attendees, reflecting the atmosphere of the halls.

“The support of our partners across such diverse sectors is a reflection of the changing business landscape,” said Mark.

“Along with the wide range of start-up and established businesses around the aisles, they make the event vibrant for all our visitors. We’re looking forward to another interesting day with the chance to see just how well local and regional businesses are doing this year.”

A handful of stalls are still available in each size, from micro-stands for start-ups to large spaces for established businesses. Click here to book now.

Get the best for your business at YBM

Since 2005, Yorkshire Business Market has been a highlight of the calendar for business owners and managers from across Yorkshire. Originally founded as Harrogate Business Market, its aim was to boost trade and encourage those working in the Harrogate district to work together.

Going from strength to strength

However, it quickly became clear that its appeal was not limited by geographical boundaries, and visitors were coming from much further afield.  A change of name reflected the growing reach of the event, and it has gone from strength to strength ever since.

These days, Yorkshire Business Market continues to take place every spring at Pavilions of Harrogate. Its aims and purpose remain the same: to encourage local businesses to collaborate and use each other, for the benefit of everyone involved.

Much more than a one day event

However, YBM is now much more than a one-day event. The contacts made around the aisles lead to long-term projects and partnerships, so YBM has also expanded to be a year-round business organisation.

It brings together the best of Yorkshire’s businesses, across all sectors, to offer advice, support, top tips and much more. Whether you’re just starting out in business and need to know how to get things up and running, you’re taking on your first employee, or you’re looking for new premises as your business expands, YBM is the place to get the best business advice in Yorkshire.

Year round help and support

Thanks to our new website, there’s no need to wait for our business market in April – find the help and support you need on the YBM blog straight away. Then, with your business growing and developing like never before, come and spread the good news at Yorkshire Business Market on Monday 24th April 2017.